Return on strategic effectiveness – the need for synchronising growth and development strategies in the hotel industry using revenue management

The purpose of this paper is to identify the essential determinants, and highlight the importance, of synchronising the growth and development strategies of hotel companies. The paper aims to analyse preconditions to successful and stable business performance and customer loyalty. The paper is based on the hypothesis that strategic and organisational effectiveness helps to create preconditions to stable business in the future, which is reflected in satisfactory growth, financial strength and solvency, and results in creating added value. The five-year financial data of three hotel companies with similar business orientation from Istria County (Croatia) were used to test the model for synchronising growth and development strategies in the hotel industry and the fuzzy logic-based growthdevelopment synchronisation coefficient. The model was tested on multi-annual results (the period 2010–2014), and conclusions and recommendations were made for a future work

Digital Video Generation and Their Viewing Habits: The Death of Television News?

Following the changing media content consumptions patterns of today’s youth – rise of social media as a primary news source; mobile internet access; binge watching; transfer onto content streaming services etc. – it is not hard to predict the death of television as a news source in foreseeable future. In this paper we combine audience behavior research of viewing habits of Generations Y and Z with content analysis of the among them most popular news podcasts from the use and gratification perspective. The intention of our research is to explore the future of both television as a medium and television news as a media format and to do so we extrapolate statistical data provided by both research methods to define new format and broadcast (in the broadest sense) standards that are attractive and engaging to our target population: the television news consumers of the future

Attitudes and perceptions of sustainable marketing in higher education ‒ designing a measurement instrument

Purpose: The purpose of this paper is to demonstrate the process of designing the measurement instrument that captures attitudes and perceptions of manifest forms of sustainable marketing in higher education in order to gain an insight into the way of how each selected group of higher education stakeholders perceive and understand the concept and the meaning of sustainable marketing. Methodology: In order to gain new knowledge, primary research was conducted on a purposive sampling of experts, where 104 valid and complete answers from selected stakeholders related to higher education were received. Quantitative analysis of the collected data was then applied, using descriptive statistics methods and procedures for determining the instrument’s dimensionality, validity and reliability. Results: After the exploratory factor analysis, the multidimensional structure of the proposed measurement instrument of sustainable marketing in higher education was determined, which meets all the given scale validity criteria. Conclusion: This research has formed a valid measurement instrument of sustainable marketing in higher education of statistical and theoretical significance, which can be used for further research, development and validation

Digital Video Generation and Their Viewing Habits: The Death of Television News?

Following the changing media content consumptions patterns of today’s youth – rise of social media as a primary news source; mobile internet access; binge watching; transfer onto content streaming services etc. – it is not hard to predict the death of television as a news source in foreseeable future. In this paper we combine audience behavior research of viewing habits of Generations Y and Z with content analysis of the among them most popular news podcasts from the use and gratification perspective. The intention of our research is to explore the future of both television as a medium and television news as a media format and to do so we extrapolate statistical data provided by both research methods to define new format and broadcast (in the broadest sense) standards that are attractive and engaging to our target population: the television news consumers of the future

POTENCIJAL MRAČNOG TURIZMA KAO TURISTIČKOG PROIZVODA DESTINACIJE

Rastuća dimenzija suvremene turističke ponude u turističkom paketu postaju lokacije smrti, nesreće, tragedije i razna zlodjela jer pružaju potencijalno sadržajnija putovanja sa stajališta putnika. Sve više raste broj turista koji su u potrazi za diferenciranim, individualno krojenim i duhovno vrijednim turističkim proizvodima, a među njima se nalaze i proizvodi koji zadiru u pitanje života i smrti ili „oživljavaju“ kontroverzne dijelove prošlosti. Kao rezultat potražnje za takvim proizvodima, poprilično emotivna etiketa prišila se na ovu vrstu turizma pod nazivom „mračni turizam“, a koja je zaokupila javnost i akademsku zajednicu u kontinuiranom rastu potrebe za daljnjim istraživanjima. Međutim, usprkos pojačanom interesu, literatura je oskudna, a teorije prepune neodgovorenih pitanja i sumnji. U ovom radu nastoji se, barem konceptualno, odrediti temeljne značajke mračnih proizvoda te karakteristike i percepciju mračne ponude kroz teoriju „nijansi“ lokacija i emocionalne težine koju potencijalna lokacija sadrži. Nadalje, ovo istraživanje rezultiralo je saznanjem kako mračni turistički proizvodi, različitih karakteristika i nijansi, mogu igrati veliku ulogu u unaprjeđenju turističke ponude destinacije. U radu su analizirani stavovi o samom pojmu mračnog turizma i približilo se odgovoru na pitanje je li mračni turizam prihvatljiv turistički proizvod te koliki je njegov značaj za turističku destinaciju

Competitiveness of Kvarner region: challenges for destination management and branding

Purpose – Tourism demand for destinations, services and facilities is changing rapidly and only the destinations with high adaptability can expect to survive. Tourists prefer destinations with strong brands that guarantee a high level of service quality and are prepared to pay for it. Design – This study designs to determine that destination has to recognize the importance of tourism, but, as a brand, Kvarner is not distinctive enough. Based on its natural beauty, rich heritage and its vicinity and accessibility to a large part of Europe, it has the potential of becoming a leading destination. Methodology – Research was carried out in accordance with the Integrated Model of Destination Competitiveness based on 85 indicators. Various statistical methods like T-test, Wilcoxon signed rank test and Shapiro-Wilk test were used. Approach – The research was conducted using a questionnaire, through a dissemination of emails and personal interviews with tourist officials and people involved in the development of tourism in the Kvarner area. Findings – This study finds that destination management is the weak point of destination competitiveness and hypotheses that resources strongly support the overall competitiveness of destination Kvarner, than the elements of destination management and that destination brand is not sufficiently distinctive are confirmed. Originality of the research – This study provides valuable information and comparable data about competitiveness of Kvarner destination and points at brand influence on destination competitiveness

Repositioning of the Lighthouse Tourism by Expanding the Content of the Offer

The purpose of this work is to elaborate the possibilities of strengthening the attractiveness of lighthouse tourism in the Adriatic. This specialized tourist offer is recognized in academic circles as well. Despite its unique attractiveness, lighthouse tourism has experienced stagnation in recent years, requiring innovative strategies for repositioning. The first ten years of successful development and growth were followed by stagnation and a decline in tourist visits. The change in the positive trend followed the suspension of promotional activities for the Stone Lights project. Noticing the problem of stagnation in the number of tourists visiting lighthouses, the authors pose a research question on possible activities to increase the attractiveness of this type of tourist offer. The methodology assumes exploratory research and theoretical analysis of the repositioning of the specialized tourist product. The authors set the framework for the primary research, which they conducted on a random sample of tourists who stayed in the lighthouses on the Adriatic Sea in July 2022. This paper explores the potential of expanding the content of lighthouse tourism offer by including a diverse range of experiences and activities to attract a wider audience. Findings - the authors present the findings of the conducted research, based on which a model for repositioning lighthouse tourism in the Adriatic was developed and argued. In an argumentative and critical discourse, the authors present the causes of the current state of lighthouse tourism and point out the possible consequences if the proposed activities are not implemented

Testing of the Model of Creating a Specialized Tourist Product for Post-COVID Time

Specialized tourists offer in the post covid time is an important reason in choosing the destination to travel to. A new perception of this offer puts new challenges to those who design such offers. Most specialized offers are the result of entrepreneurial initiative and intuition. Authors have dealt with the creation of such offers as an important destination concurrent factor in their own cross-border cooperation. Based on their findings, they have developed a model of creating specialized tourism products for post covid time by linking core, additional, and expanded contents with brand creation and the marketing strategy. In this paper authors continue their research by testing that model through two platforms: desk research of the latest cognitions related to the repercussions of Covid-19 on tourist mind, and on a convenient sample of connoisseurs. The testing of the model is connected with one case study in which authors cooperate in practice. The findings have been tested through a survey on a sample of experts (representatives of travel agencies) related to their experiences in sales for 2020 and 2021.They have also found important changes in tourist perception of specialized tourist product. The findings offer the answers as to why the basic contents of the specialized tourist offer is no longer sufficient, as well as a way for developing additional and expanded contents, on which the brand and brand management activities in the post corona period should be primarily based, i.e. on what to base the marketing strategies in the post covid time

E-commerce in small and medium companies in the Republic of Croatia

Brzi napredak informacijsko-komunikacijske tehnologije, rasprostranjenost računalnih mreža i sve šira upotreba interneta temelj su nove industrijske revolucije. Pritom elektronička trgovina predstavlja novu mogućnost stjecanja konkurentskih prednosti na svjetskom tržištu posebno malim i srednjim poduzećima. Kako bi se utvrdio trenutni stupanj elektroničke spremnosti i elektroničkog intenziteta primjene elektroničke trgovine u malim i srednjim poduzećima u Republici Hrvatskoj, provedeno je istraživanje na uzorku mikro, malih i srednjih poduzeća na nacionalnoj razini. Iako prihvaćanje internetskih tehnologija i uvođenje elektroničke trgovine osigurava malim i srednjim poduzećima da se natječu na svjetskom tržištu s velikim poduzećima te efkasno utječu na svoj poslovni rast i razvoj, analiza rezultata provedenog istraživanja pokazala je da hrvatska mikro, mala i srednja poduzeća unatoč relativno visokoj razini elektroničke spremnosti i implementacije suvremenih informacijsko-komunikacijskih tehnologija, nisu sklona njihovoj primjeni u svakodnevnom poslovanju. Kako bi se utjecalo na širu primjenu elektroničke trgovine općenito, potrebno je osmisliti sveobuhvatan model za uklanjanje prepreka uvođenju i širenju primjene elektroničke trgovine.Fast progress of information-communication technology, distribution of computer networks and wider usage of Internet are basis for the new industrial revolution. Therefore, e-commerce presents new possibility of gathering competitive advantages on the world market, especially for small and medium companies. In order to determine the current stage of electronic readiness and electronic intensity of using the e-commerce in small and medium companies in Croatia, there was a research carried through micro, small and medium companies on national level. Although the acceptance of Internet technologies and implementation of e-commerce ensures to small and medium companies to compete on the world market with large companies and to have efective infuence on their growth and development, the research showed that Croatian micro, small and medium companies, despite of their high level of electronic readiness and implementation of modern information-communication technologies, are not favorable in their usage in everyday business. It is necessary to figure out the universal model to remove barriers for implementation and acceptance of e-commerce

E-commerce in small and medium companies in the Republic of Croatia

Brzi napredak informacijsko-komunikacijske tehnologije, rasprostranjenost računalnih mreža i sve šira upotreba interneta temelj su nove industrijske revolucije. Pritom elektronička trgovina predstavlja novu mogućnost stjecanja konkurentskih prednosti na svjetskom tržištu posebno malim i srednjim poduzećima. Kako bi se utvrdio trenutni stupanj elektroničke spremnosti i elektroničkog intenziteta primjene elektroničke trgovine u malim i srednjim poduzećima u Republici Hrvatskoj, provedeno je istraživanje na uzorku mikro, malih i srednjih poduzeća na nacionalnoj razini. Iako prihvaćanje internetskih tehnologija i uvođenje elektroničke trgovine osigurava malim i srednjim poduzećima da se natječu na svjetskom tržištu s velikim poduzećima te efkasno utječu na svoj poslovni rast i razvoj, analiza rezultata provedenog istraživanja pokazala je da hrvatska mikro, mala i srednja poduzeća unatoč relativno visokoj razini elektroničke spremnosti i implementacije suvremenih informacijsko-komunikacijskih tehnologija, nisu sklona njihovoj primjeni u svakodnevnom poslovanju. Kako bi se utjecalo na širu primjenu elektroničke trgovine općenito, potrebno je osmisliti sveobuhvatan model za uklanjanje prepreka uvođenju i širenju primjene elektroničke trgovine.Fast progress of information-communication technology, distribution of computer networks and wider usage of Internet are basis for the new industrial revolution. Therefore, e-commerce presents new possibility of gathering competitive advantages on the world market, especially for small and medium companies. In order to determine the current stage of electronic readiness and electronic intensity of using the e-commerce in small and medium companies in Croatia, there was a research carried through micro, small and medium companies on national level. Although the acceptance of Internet technologies and implementation of e-commerce ensures to small and medium companies to compete on the world market with large companies and to have efective infuence on their growth and development, the research showed that Croatian micro, small and medium companies, despite of their high level of electronic readiness and implementation of modern information-communication technologies, are not favorable in their usage in everyday business. It is necessary to figure out the universal model to remove barriers for implementation and acceptance of e-commerce